Our story
Built in the van, not the boardroom.
Optimyst started as Reid Refrigeration, a Brisbane service business. We built the software for our own technicians. Other contractors asked to buy it.
“Every 3am breakdown is an opportunity.”
Ray Reid, founder of Reid Refrigeration. The reason we're called Optimyst.
- 1994
Reid Refrigeration opens
Ray Reid services cool rooms and commercial air-con for restaurants, supermarkets and clubs across Brisbane.
- 2015
Hannah Reid takes over
40 technicians, paper job sheets and refrigerant logs in ring binders.
- 2018
The app is built for our own vans
Scheduling and compliance on a phone, so techs stop doing paperwork in the cab.
- 2020
Optimyst
Software revenue overtakes servicing. The company takes a new name. Reid Refrigeration keeps running as our service division and test bed.
- 2026
About 1,400 contractors
85 people across Brisbane and Wellington. Every feature still goes out in our own vans first.